In the realm of luxury living, a trend has emerged that seamlessly blends exclusivity, top-tier amenities, and the cachet of a trusted reputation: branded residences. These unique living spaces redefine the concept of opulent living, offering a lifestyle that transcends traditional standards. Let’s take a look at some of the key pillars of branded residences and how they are going to change what it means to own a holiday home in the Kitzbühel Alps. 

What Are Branded Residences?

Branded residences are luxury residential properties tied to a brand that offer prospective buyers the opportunity to own an impeccably designed, permanent property at their favourite hotel. These residences, occasionally situated within the hotel resort or as standalone developments, frequently occupy coveted addresses in the world’s top cities and exotic destinations. 

The key appeal for potential Branded Residences homeowners is the servicing that comes as part and parcel of the purchase. Branded Residences allow you and your family access to fully-serviced living on behalf of the hotel, including facilities such as valet, concierge, security, cleaning staff and more, so that you don’t have to lift a finger during your stay.

Branded Residences are perfect for individuals who wish to “treat their house like a hotel” and who want to really experience what it means to live in comfort.

What makes Six Senses Branded Residences Special

Six Senses Branded Residences offer exclusive homes within or adjacent to Six Senses resorts and spas. These residences provide homeowners with an opportunity to own a slice of the renowned Six Senses lifestyle, complete with access to premium amenities, personalized services, and a commitment to wellness and sustainability.

As a brand, Six Senses stands out for their unwavering commitment to holistic wellness and community driven sustainability. Owning a Six Senses residence allows residents to make a lifelong commitment to Six Senses’ values, and invest in the health and wellness of their families, as well as the future of the planet. Homeowners at Six Senses Branded Residences enjoy the same high-quality services, wellness programs, and exclusive facilities available to resort guests, and have the ability to access them all from the comfort of their own home. 

All residences are designed with a focus on wellness and sustainability, integrating eco-friendly features, natural surroundings, and wellness-centric design elements to promote a healthier lifestyle. Combining these features with the brand reputation of Six Senses makes these properties an attractive investment opportunity for buyers.

Owning a holiday home in Kitzbühel

Six Senses Branded Residences are coming to the Austrian Alps in 2025/2026, along with a 77-room Six Senses Hotel and Spa. The 30 apartments and 10 villas blend seamlessly into the natural beauty of the region, just at the edge of the largest protected area in Central Europe, Hohe Tauern National Park. 

Among the residences on offer are two- to- seven-bedroom apartments and villas, accented with high ceilings and open living spaces that lead to spacious balconies and terraces for all-season use. Designed by the highly-acclaimed Martin Brudnizki Design Studio, of Soho House and Annabel’s fame, the exquisite residences will offer generous space for larger families that incorporate the surrounding Alpine landscapes. Architecture by IAW will pay homage to the narrow and pointed roof designed houses in Kitzbühel’s old town, whilst incorporating the surrounding alpine nature. 

A year-round paradise for nature lovers, Six Senses Kitzbühel Alps homeowners and guests will have the privilege of ski-in, ski-out facilities at 1,230 metres during the winter months, along with hiking, biking and walking trails at their doorstep during the spring and summer. The residences enjoy excellent year-round unobstructed sun exposure, ensuring that families and children can spend plenty of time outdoors in a safe haven.

“This is a place where you want your kids to run around- it's safe, it's pure”

Michael Staininger
Owner/Developer, Kitzbüheler Alps Projekt GmbH

Homeowners will be able to kick back, relax and enjoy fully-serviced living thanks to the Six Senses Hotel, allowing them to come and go as they please, without having to worry about the clean up. This allows them to focus on what really matters; health, wellness and connecting with loved ones; all the better that residents will have access to the Six Senses Hotel amenities, including a 3000m² spa and biohacking facilities, along with access to healthy, locally-sourced food at the Hotel’s restaurants.

“the purpose of this project to make people feel amazing inside out, to connect with one another”

Enquire today to find out how you can own a holiday home in the Kitzbühel Alps